Chessin GertlerThree of My Favorite VC BrandsBranding a venture capital firm is a nuanced challenge. A successful VC brand needs to convey the firm’s unique strengths and approach…1d ago1d ago
Chessin GertlerReflections on My First Month at Slope: My Top-3 ObservationsI’ve been at Slope about six weeks. It’s been busy. The agency is growing in both breadth and depth: our work and partners are moving into…Oct 30Oct 30
Chessin GertlerBrand Strategy as Painted PictureThe best brands fluidly manifest an imagined space of belonging to the consumers of their products and services. My favorite brands blend…Aug 6Aug 6
Chessin GertlerShould We Really be Calling it “Micro”mobility?(Re)branding the Future of TransportationMar 81Mar 81
Chessin GertlerSlé Alpha Release AvailableI’m excited to share that we’ve published an alpha release of the Slé app, available in the App Store (downloadable here).Nov 14, 2023Nov 14, 2023
Chessin GertlerBuilding Slé: Accountability Through Connectivity — Why the World Needs a Consumer Facing Climate…Connected Fitness (e.g. Strava, Peloton, Whoop, FitBit, Zwift) created a multibillion dollar market by adding a layer of tech and…Mar 19, 2023Mar 19, 2023
Chessin GertlerAmerica’s “Big” EV Transition: A Gateway Drug for Climate Action?There’s been a lot of attention over the past couple months casting light on many of the underlying contradictions that come with the…Mar 1, 2023Mar 1, 2023
Chessin GertlerBuilding Slé: The Future of Transportation is MultimodalIt’s safe now to say that the EV revolution is in full swing. The Climate-Conscious Left has ballooned into the Climate-Conscious Majority…Feb 7, 2023Feb 7, 2023
Chessin GertlerBuilding Slé: Gamifying Personal MobilitySmall nudges in individual habits have the potential for outsized effects — Tech has cracked the code on how to harness our own psychology…Jan 27, 2023Jan 27, 2023
Chessin GertlerLunch RideI’m sitting on Justin’s wheel, pedaling up an undulating wet gravel road somewhere in Southern New Hampshire. It’s 41 degrees F with wind…Oct 29, 2022Oct 29, 2022