Chessin Gertler – Medium

Chessin Gertler

How I Built an Internationally Recognized Squash Club from Scratch

In 2017, I started actively toying with the idea of building a squash club and decided to go for it. Objectively, what started as a passion…

Dec 17, 2024

Children playing in a regular club round robin

Dec 17, 2024

Brand as Bridge

I think of creative services the same way I think of bridge investments — strategic capital injections that sustain a company through…

Dec 2, 2024

Dec 2, 2024

Three of My Favorite VC Brands

Branding a venture capital firm is a nuanced challenge. A successful VC brand needs to convey the firm’s unique strengths and approach…

Nov 5, 2024

Three of My Favorite VC Brands

Nov 5, 2024

Reflections on My First Month at Slope: My Top-3 Observations

I’ve been at Slope about six weeks. It’s been busy. The agency is growing in both breadth and depth: our work and partners are moving into…

Oct 30, 2024

Reflections on My First Month at Slope: My Top-3 Observations

Oct 30, 2024

Brand Strategy as Painted Picture

The best brands fluidly manifest an imagined space of belonging to the consumers of their products and services. My favorite brands blend…

Aug 6, 2024

Aug 6, 2024

Should We Really be Calling it “Micro”mobility?

(Re)branding the Future of Transportation

Mar 8, 2024

Should We Really be Calling it “Micro”mobility?

Mar 8, 2024

Slé Alpha Release Available

I’m excited to share that we’ve published an alpha release of the Slé app, available in the App Store (downloadable here).

Nov 14, 2023

Slé Alpha Release Available

Nov 14, 2023

Building Slé: Accountability Through Connectivity — Why the World Needs a Consumer Facing Climate…

Connected Fitness (e.g. Strava, Peloton, Whoop, FitBit, Zwift) created a multibillion dollar market by adding a layer of tech and…

Mar 19, 2023

Building Slé: Accountability Through Connectivity — Why the World Needs a Consumer Facing Climate…

Mar 19, 2023

America’s “Big” EV Transition: A Gateway Drug for Climate Action?

There’s been a lot of attention over the past couple months casting light on many of the underlying contradictions that come with the…

Mar 1, 2023

America’s “Big” EV Transition: A Gateway Drug for Climate Action?

Mar 1, 2023

Building Slé: The Future of Transportation is Multimodal

It’s safe now to say that the EV revolution is in full swing. The Climate-Conscious Left has ballooned into the Climate-Conscious Majority…

Feb 7, 2023

Building Slé: The Future of Transportation is Multimodal

Feb 7, 2023

Chessin Gertler

Chessin Gertler

Agency Director @ Slope | Founder @ Slé - movewithsle.com | Tech futures in climate, mobility, sport, and the human experience

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