Chessin Gertler – Medium

Chessin Gertler

Three of My Favorite VC Brands

Branding a venture capital firm is a nuanced challenge. A successful VC brand needs to convey the firm’s unique strengths and approach…

Nov 5

Three of My Favorite VC Brands

Nov 5

Reflections on My First Month at Slope: My Top-3 Observations

I’ve been at Slope about six weeks. It’s been busy. The agency is growing in both breadth and depth: our work and partners are moving into…

Oct 30

Reflections on My First Month at Slope: My Top-3 Observations

Oct 30

Brand Strategy as Painted Picture

The best brands fluidly manifest an imagined space of belonging to the consumers of their products and services. My favorite brands blend…

Aug 6

Aug 6

Should We Really be Calling it “Micro”mobility?

(Re)branding the Future of Transportation

Mar 8

Should We Really be Calling it “Micro”mobility?

Mar 8

Slé Alpha Release Available

I’m excited to share that we’ve published an alpha release of the Slé app, available in the App Store (downloadable here).

Nov 14, 2023

Slé Alpha Release Available

Nov 14, 2023

Building Slé: Accountability Through Connectivity — Why the World Needs a Consumer Facing Climate…

Connected Fitness (e.g. Strava, Peloton, Whoop, FitBit, Zwift) created a multibillion dollar market by adding a layer of tech and…

Mar 19, 2023

Building Slé: Accountability Through Connectivity — Why the World Needs a Consumer Facing Climate…

Mar 19, 2023

America’s “Big” EV Transition: A Gateway Drug for Climate Action?

There’s been a lot of attention over the past couple months casting light on many of the underlying contradictions that come with the…

Mar 1, 2023

America’s “Big” EV Transition: A Gateway Drug for Climate Action?

Mar 1, 2023

Building Slé: The Future of Transportation is Multimodal

It’s safe now to say that the EV revolution is in full swing. The Climate-Conscious Left has ballooned into the Climate-Conscious Majority…

Feb 7, 2023

Building Slé: The Future of Transportation is Multimodal

Feb 7, 2023

Building Slé: Gamifying Personal Mobility

Small nudges in individual habits have the potential for outsized effects — Tech has cracked the code on how to harness our own psychology…

Jan 27, 2023

Building Slé: Gamifying Personal Mobility

Jan 27, 2023

Lunch Ride

I’m sitting on Justin’s wheel, pedaling up an undulating wet gravel road somewhere in Southern New Hampshire. It’s 41 degrees F with wind…

Oct 29, 2022

a cyclist on a dirt road in the woods stops to look at a sign indicating that he’s about to enter an unmaintained road

Oct 29, 2022

Chessin Gertler

Chessin Gertler

Agency Director @ Slope | Founder @ Slé - movewithsle.com | Tech futures in climate, mobility, sport, and the human experience

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