Chessin Gertler – Medium

Chessin Gertler

Chessin Gertler

Brand Strategy as Painted Picture

The best brands fluidly manifest an imagined space of belonging to the consumers of their products and services. My favorite brands blend…

Aug 6

Aug 6

Chessin Gertler

Should We Really be Calling it “Micro”mobility?

(Re)branding the Future of Transportation

Mar 8

Should We Really be Calling it “Micro”mobility?

Mar 8

Chessin Gertler

Slé Alpha Release Available

I’m excited to share that we’ve published an alpha release of the Slé app, available in the App Store (downloadable here).

Nov 14, 2023

Slé Alpha Release Available

Nov 14, 2023

Chessin Gertler

Building Slé: Accountability Through Connectivity — Why the World Needs a Consumer Facing Climate…

Connected Fitness (e.g. Strava, Peloton, Whoop, FitBit, Zwift) created a multibillion dollar market by adding a layer of tech and…

Mar 19, 2023

Building Slé: Accountability Through Connectivity — Why the World Needs a Consumer Facing Climate…

Mar 19, 2023

Chessin Gertler

America’s “Big” EV Transition: A Gateway Drug for Climate Action?

There’s been a lot of attention over the past couple months casting light on many of the underlying contradictions that come with the…

Mar 1, 2023

America’s “Big” EV Transition: A Gateway Drug for Climate Action?

Mar 1, 2023

Chessin Gertler

Building Slé: The Future of Transportation is Multimodal

It’s safe now to say that the EV revolution is in full swing. The Climate-Conscious Left has ballooned into the Climate-Conscious Majority…

Feb 7, 2023

Building Slé: The Future of Transportation is Multimodal

Feb 7, 2023

Chessin Gertler

Building Slé: Gamifying Personal Mobility

Small nudges in individual habits have the potential for outsized effects — Tech has cracked the code on how to harness our own psychology…

Jan 27, 2023

Building Slé: Gamifying Personal Mobility

Jan 27, 2023

Chessin Gertler

Lunch Ride

I’m sitting on Justin’s wheel, pedaling up an undulating wet gravel road somewhere in Southern New Hampshire. It’s 41 degrees F with wind…

Oct 29, 2022

a cyclist on a dirt road in the woods stops to look at a sign indicating that he’s about to enter an unmaintained road

Oct 29, 2022

Chessin Gertler

Driver-Centricity, Engagement, and Pleasure in the EV Transition

Driving is the last space for engagement with tech that heightens, rather than distracts from, true emotion and the memory of an experience

Feb 14, 2022

Driver-Centricity, Engagement, and Pleasure in the EV Transition

Feb 14, 2022

Chessin Gertler

Chessin Gertler

Founder @ Slé - movewithsle.com | Tech futures in mobility, sport, and the human experience …and sometimes just stories about my dog and riding my bike

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